Saturday, 28 June 2008

The Eyes Have It

Some years ago, the rider training group I was with in Basingstoke (North Hampshire Motorcycle Training) did free eye tests during one of our regular town centre road safety displays.

We used a Keystone eyesight testing machine, tested about 85 drivers - and referred 12 to opticians!

Motorcyclists suffer from the lack of vision, and lack of looking, of drivers - and drivers with uncorrected eyesight won't improve that at all.

So I was pleased to see a TV ad. suggesting people get their eyes tested. The twist is that it's not a 'road safety' - it uses the introduction of high defintion TV as the 'hook'!

web site

TV ad

Whatever, the reason, a regular eye test is worth the minor cost and inconvenience.

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