Wednesday, 3 August 2011

It's Not The Drop . . . Is It Your Invisible Energy?

An oft-heard expression amongst drivers and riders is that 'speed isn't dangerous' - after all, like parchutists say: "It's not the drop, it's the stop!".

This theme is expanded in 'STEVE and animation for road safety!'

STEVE - a quirky, lively and poignant animation aims to give the viewers a different perspective on road safety by focusing on the hidden danger on the roads. Deaths due to road crash injuries is the number one killer of youth between 15 and 29 years old.

GRSP is a hosted project of the International Federation of Red Cross and Red Crescent Societies, based in Geneva. GRSP's vision is a world free of road-crash death and injury.

More information on the YOURS (Youth for Road Safety) campaign here:

Downloads available include posters:

One area they're looking at is that of people wearing earphones and not being able to hear traffic noise, with some 'official' videos and others made . . . err . . by 'others':


No comments: