Wednesday, 14 March 2007

Post Two: Have a freebie!

In #1 I mentioned business planning.

It's amazing the amount of business advice that's available if you want to pay for it.

If you can accept slightly 'second hand' info, then much of it can be had for free.

Here's somewhere to start:

'Make Your Site Sell' A set of e-books which run to hundreds of pages.

Quite honestly, I couldn't believe how much information MYSS contains!

There's so much in there, it's difficult to take it all in - let alone try to use it. But it does give some great advice.

Like most great advice, it's often ridiculously simple. Not that means most people figure it out for themselves . . .

Perhaps the key point that crops up through and through, is:

What's in it for the purchaser?

It doesn't matter how good the product is - unless someone sees a real benefit for them, they won't get out their credit card.

(Actually, the key point the books want you to keep in mind is your 'MWR' - Most Wanted Response - and build your product web site to that aim.)

So download yourself a freeebie, and put it to work.

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