Road Safety Advertising

Much road safety advertising is of the 'crash and burn' variety, working on scaring the viewer.

There are notable exceptions, such as the DfT's 'Perfect Day' (if you haven't seen it, there'll be a link from the 'labels' listed on this page), and it's recent motorcycle (or 'motorcyclist') awareness ad. currently screening on TV.

Here's another which takes a different viewpoint, from the Sussex Safer Roads group..





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