The Australians are very good at using the 'blunt' attitudes when creating road safety promotional material.
One classic example was of a banner hung across a race track, advertising a well-known brand of Aussie beer. Next year the new race sponsor hung a banner in the same place: "If you drink and drive you're a ****".
So here's a selection of road safety ads [warning, if easily offended, etc.]:
'Dirt Racer'
'Legend'
'Small Penis'
'Doohan'
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